Be it global poverty, environmental concerns, or disasters, solving global issues often requires a change in one’s thoughts and actions. I am interested in understanding how nonprofit organizations contribute to triggering such change among individual citizens through communication strategies. My research focuses on the design, implementation, and evaluation of communication process used by nonprofits as they seek to sustain their voluntary support in societies undergoing economic, social, and political change.
Specializes in: NGOs (Nongovernmental Organizations), Nonprofit Organizations, Social Marketing, Nonprofit Marketing, Strategic Communication, Volunteering, Donation, Advocacy, International Development, and Disaster Management
Aya Okada, Ph.D.
Tohoku University Graduate School of Information Sciences
Human-Social Information Sciences Department
Social Structure and Change Laboratory